Let’s work together

Hi, I’m Brian Boyer.

I started as a programmer and got into journalism as my second career. After several years working as an editor in large/national newsrooms, I found my calling building better products with small, (usually) local, nonprofit news organizations.

What’s that like?

I’ve helped teams…

• Create, plan and execute a product strategy
• Improve their website user experience
• Migrate to a new content management system
• Grow their email list, and send better newsletters and fundraising appeals
• Set up analytics and measure success

Being a product leader means that I’m a generalist, though I’m still a software developer at heart. And I spent many years working in data journalism, so I’m a nerd for the numbers.

My newsroom teams were small, but we consistently punched above our weight, because we worked together effectively, and always put the audience’s needs first. Nowadays, my mission is to teach those skills and leave your team smarter, happier and more powerful.

So what do you get when you work with me? Coaching, teamwork, data-driven strategy, user-centered design, and, among other things, the best damned spreadsheets you’ve ever seen. :)

How might we work together?

My joke is that I’m your friendly, neighborhood Chief Product Officer. But most small newsrooms can’t afford (or make good use of) a full-time product nerd. So I usually work on contract, short- or long-term, and always part time.

That works out for everyone, because the rest of the day is for cooking and taking care of my kid.